Meadows, the sister brand of LF Markey, is placed on indefinite hiatus as founder Louise Markey refocuses resources.
- Meadows was established in 2019 as a prairie-inspired alternative to LF Markey, available through a broad international retail network.
- Louise Markey cited the labour-intensive nature of producing Meadows collections as a key reason for its pause.
- The strategic choice aims to streamline operations and prioritise LF Markey’s core offerings, like workwear-inspired fashion.
- A closing-down sale of Meadows’ remaining stock is announced, accessible via its direct-to-consumer ecommerce site.
In a significant development, Louise Markey, the founder of LF Markey, has decided to place the brand Meadows on an indefinite hiatus. This decision aligns with a strategic repositioning to concentrate on LF Markey’s existing offerings, which include popular workwear-inspired designs such as denim and corduroy boilersuits.
Established in 2019, Meadows was conceived as a more feminine and prairie-inspired counterpart to the LF Markey brand. It gained substantial recognition and was sold by 30 independent retailers in the United Kingdom, including notable stores like The Mercantile in London and Roo’s Beach in Newquay. Additionally, it was distributed across 50 retailers in international markets, spanning the United States, Canada, Australia, Belgium, Italy, Switzerland, and France.
The decision to discontinue Meadows stems from the brand’s production demands, which Markey described as labour-intensive. As an independent business with time and resource constraints, the choice to simplify and focus solely on LF Markey was made to ensure the ongoing efficiency and sustainability of her fashion enterprise. Markey expressed that working on Meadows brought her immense joy over five years, yet this step was necessary for streamlining her operations and personal life.
To facilitate the brand’s closure, a sale of Meadows’ remaining stock has been initiated. Consumers interested in purchasing these items can find them available through the brand’s direct-to-consumer ecommerce platform. This closing-down sale represents an opportunity for enthusiasts of the brand to acquire their favourite pieces before they are no longer accessible.
The strategic decision to focus on LF Markey highlights a targeted approach to sustaining business viability and product focus.
