Tim Lee, CEO of Mindful Chef, joins Pip & Nut as a non-executive director at a pivotal time.
- Pip & Nut aims to capitalise on its position as the UK’s fastest growing nut butter brand by expanding into cereal bars.
- Lee brings experience from leading roles at Tesco and M&S, enhancing Pip & Nut’s board expertise.
- Founder Pippa Murray highlights Lee’s alignment with the brand’s ethical and sustainable values.
- Lee will support Pip & Nut’s growth through strategic frameworks over the next year.
Tim Lee, the Chief Executive Officer of Mindful Chef, has been appointed to the board of Pip & Nut as a non-executive director. This appointment aligns with a significant period for Pip & Nut as they endeavour to strengthen their market position as the fastest growing nut butter brand in the United Kingdom. This development follows their recent venture into the cereal bar market, exemplifying their strategic expansion efforts.
Tim Lee’s extensive experience in the food industry is expected to greatly benefit Pip & Nut. Previously, Lee held notable roles as the Food Marketing Director at Tesco and Head of Food and Online Strategy at M&S. Such roles have equipped him with a deep understanding of market strategies and consumer needs, making him a valuable addition to Pip & Nut’s board.
Pippa Murray, the founder and CEO of Pip & Nut, expressed her enthusiasm regarding Lee’s appointment, acknowledging his suitability as the brand embarks on a period of growth. Murray emphasised the alignment of Lee’s values with Pip & Nut’s commitment to ethical sourcing and sustainability, principles that are central to the brand’s identity.
Lee has articulated his eagerness to contribute to the brand’s journey by leveraging his experience in guiding purpose-led organisations. He recognises the importance of maintaining the brand’s core values while scaling operations to reach larger audiences. His focus will be on establishing the right structures and frameworks to facilitate this growth.
The strategic appointment of Lee follows Pip & Nut’s decision to enhance their leadership team, rooted in a broader effort to solidify their expertise and engagement with consumers. This initiative aims to ensure the delivery of products that not only appeal to consumers’ tastes but also adhere to principles of health and sustainability.
Tim Lee’s appointment marks a strategic move to bolster Pip & Nut’s growth and consumer engagement in the competitive food market.
