Independent retailers differ in their approach to Black Friday sales this year.
- Some retailers fully embrace Black Friday discounts, while others are opting out.
- A segment of businesses is exploring alternative promotional strategies.
- Retailer Tiffany Moore affirms participation in Black Friday sales.
- The trend indicates a divided stance among independent retailers on Black Friday.
This year, independent retailers are showing varied approaches to Black Friday sales. With the event scheduled for 29 November, businesses are deliberating on whether to participate in the traditional discounting frenzy. Some have decided to fully embrace the discounts, believing it is a prime opportunity to boost their year-end sales figures.
Conversely, other retailers have eschewed the Black Friday deals, citing reasons such as preserving brand value and avoiding the homogenised discount culture that the event typically promotes. They argue that heavy discounting does not align with their long-term business strategy and customer relationship goals.
Meanwhile, some businesses are choosing alternative strategies during the Black Friday period. These alternatives include exclusive offers or limited-time products, which they perceive as more aligned with their brand ethos and customer expectations. Such strategies aim to maintain customer interest without resorting to high-pressure sales tactics.
Tiffany Moore, the owner of a designer womenswear shop in Lancaster, confirms her participation in Black Friday sales. She states, “We are absolutely doing Black Friday sales this year.” For Moore, this decision supports her business goals, even as she acknowledges the ongoing debate among peers about the merits of such discounting.
Overall, the divergent approaches to Black Friday indicate a split among independent retailers, reflecting each business’s unique priorities and market positioning.
Independent retailers are clearly divided in their Black Friday strategies, with decisions reflecting their individual business goals and market strategies.
