Mohsin Issa has made a notable £10m investment in a sports supplement brand.
- This marks Issa’s first business venture since leaving his role as CEO of Asda.
- Issa’s investment is conducted through Boulder Investco Limited, bolstering Applied Nutrition.
- The investment aligns with a public listing on the London stock market.
- Other investors include key entrepreneurs like Tom Morris and George Downing.
Mohsin Issa, the former CEO of Asda, has directed a significant £10 million investment into a sports supplement firm. This strategic move is his first commercial endeavour since stepping down from his role at Asda, reflecting a shift in business focus.
The investment has been channelled through Boulder Investco Limited, highlighting Issa’s continued interest in promising ventures. The recipient company, Applied Nutrition, is well-regarded in the sports supplement sector with Liverpool as its base of operations. Notably, the current chairman of Applied Nutrition, Andy Bell, is also the founder of AJ Bell, an investment platform.
Moreover, Issa is not alone in recognising the potential of this enterprise. He joins three other influential North West entrepreneurs in preparation for the company’s listing on the London stock market. Among these fellow investors are Tom Morris, founder of Home Bargains, and George Downing, a prominent figure in property development. Collectively, they stand to gain up to a 7% stake in the business.
His latest investment decision underscores not only his entrepreneurial spirit but also his belief in the capacity of strong UK businesses to drive growth and job creation. Although Mohsin Issa has taken this step independently, his brother Zuber Issa, with whom he co-owns Asda, has not participated in this particular investment.
Since parting ways with Asda as CEO, where he was succeeded by Lord Rose and Rob Hattrell, Issa has remained an active figure within the company as a co-owner and board member. His statement, released jointly with Zuber Issa, further reinforces their commitment to fostering entrepreneurial talent and expanding robust business models.
Mohsin Issa’s strategic investment marks a pivotal step in his business journey, focusing on fostering growth within the UK’s entrepreneurial landscape.
