Molly-Mae Hague ventures into the fashion industry with her own brand, Maebe.
- The brand is set to launch later this month, aiming to offer accessible luxury.
- Maebe will operate as an online direct-to-consumer business.
- Hague, a former PrettyLittleThing creative director, steps into entrepreneurship.
- Speculation about the new brand heightened with a newly-launched Instagram account.
Molly-Mae Hague, well-known for her participation in reality television and her role with PrettyLittleThing, is set to launch her own women’s fashion brand called Maebe. This move marks her entry into the entrepreneurial world within the fashion industry, leveraging her influence and experience.
The new brand, Maebe, is designed to make elevated style an accessible luxury, targeting a modern audience. It will debut as an online direct-to-consumer business, allowing shoppers to purchase directly from the brand’s website, maebe.co.uk, starting Sunday, 29 September. This launch follows months of speculation among observers and fans.
The brand’s emergence was hinted at through a newly-launched Instagram account, sparking interest and conversation among her followers. This strategic move aims at building anticipation and excitement for the brand’s introduction and has been closely watched by those interested in fashion and celebrity brands.
Hague’s previous association with PrettyLittleThing as the UK and EU creative director provided her with significant industry insights and experience. Her initial collection with the retailer was a tremendous success, selling out quickly upon its release. Her transition from this role to focus on raising her daughter marks a new chapter in her professional journey.
By stepping into the world of fashion entrepreneurship, Hague continues to build on her established personal brand and industry connections. The launch of Maebe is a significant step in her career, positioning her within a competitive landscape where influencer-led brands are increasingly prevalent.
Molly-Mae Hague’s brand launch represents an expansion of her influence in fashion and entrepreneurship.
