Moonpig, a leading online card and gifting platform, has teamed up with The Entertainer, a renowned UK toy retailer, for a new toy gift range.
- Customers now have the option to purchase up to 200 popular toy products alongside personalised cards.
- The Entertainer’s Toy Box service enables Moonpig to offer toys from brands like Paw Patrol and Barbie.
- The collaboration focuses on enhancing personalisation and convenience for special occasions.
- This partnership signifies Moonpig’s commitment to quality and trusted brand strategy.
Moonpig, a prominent online card and gifting platform, has formed a strategic partnership with The Entertainer, the United Kingdom’s largest independent toy retailer. This collaboration introduces an innovative toy gifting range. The selection available includes up to 200 product lines from The Entertainer and its Early Learning Centre, which customers can purchase in conjunction with Moonpig’s personalised cards.
The new collection features a wide array of popular brands such as Paw Patrol, Barbie, and Squishmallows, thereby catering to a broad spectrum of tastes and preferences. This range is designed for various occasions, including birthdays and new baby celebrations, offering consumers a comprehensive gifting solution.
Moonpig is the latest retailer to utilise The Entertainer’s Toy Box – Total Retail Solution. This service provides retailers with the flexibility to customise their toy selections through bespoke sourcing, ranging, wholesale, or retail execution. Andrew Murphy OBE, CEO of The Entertainer group, expresses enthusiasm about this partnership, citing it as evidence of the offer’s appeal and versatility.
Earlier this year, Tesco also expanded its alliance with The Entertainer, integrating its toy offerings into 759 UK supermarkets and 94 outlets in Ireland. This demonstrates a growing trend of significant retailers partnering with The Entertainer to enhance their product offerings.
Moonpig’s UK General Manager, David Rimmer, states that the collaboration has broadened their baby and children’s gifting ranges. He emphasises the integration of esteemed brands into Moonpig’s platform as part of their trusted brand strategy. Rimmer affirms the aim to provide customers with the most personalised gift and card combinations, enhancing Moonpig’s position as a leading gifting destination. The toy collection, featuring best-selling items such as The Gruffalo and Bluey, offers options with prices ranging from £12 to £35.
Moonpig’s strategic alliance with The Entertainer successfully expands its product range, reaffirming its commitment to personalised and convenient gifting solutions.
