Morrisons is expanding its collaboration with Uber Eats, incorporating over 400 supermarkets into the delivery platform.
- This strategic move builds on the existing partnership involving Morrisons Daily convenience stores, enhancing delivery speed and convenience.
- The initiative enables access to a wide range of products, including essentials, fresh favourites, and premium options, mirroring Morrisons’ in-store pricing.
- Uber Eats expects delivery within 30 minutes, aligning with increased demand for quick grocery services.
- Morrisons aims to adapt to changing consumer habits and strengthen its omnichannel presence.
Morrisons is expanding its collaboration with Uber Eats by adding over 400 supermarkets to the platform, in a bid to enhance their delivery services. This initiative follows an existing partnership which involves Morrisons Daily convenience stores, reinforcing the retailer’s commitment to providing prompt grocery delivery options.
Utilising Uber Eats’ advanced technology, the partnership allows customers to access tens of thousands of items from Morrisons. These include essential groceries, fresh Market Street favourites, and premium items from ‘The Best’ range, with prices matching those in Morrisons’ physical stores. The emphasis on competitive pricing underlines Morrisons’ focus on value and quality for its consumers.
Charlotte Exell, Morrisons’ online director, expressed enthusiasm about the expanded partnership, highlighting the intent to offer high-quality products conveniently to customers’ homes. She stated, ‘We’re delighted to be offering customers another fast and convenient way to get Morrisons groceries delivered straight to their door.’
The delivery service aligns with growing consumer preferences for speed and convenience in grocery shopping. Uber Eats reports an average delivery time of less than 30 minutes, catering to the increasing demand for quick service. Reflecting this trend, the number of UK shoppers using Uber Eats for grocery orders has nearly doubled in the last two years.
Alex Troughton, head of grocery and retail for Uber Eats in Europe, noted that the partnership enhances consumer choice on the platform, offering delivery in as little as 20 minutes. He commented, ‘Building on this partnership means customers who use our platform will have even more choice when ordering with us, all at the touch of a button.’
This expansion comes as Morrisons seeks to adapt to evolving consumer preferences and bolster its omnichannel strategy, ensuring a seamless shopping experience across multiple platforms.
This strategic enhancement of the Morrisons and Uber Eats partnership reflects the evolving landscape of consumer shopping preferences, emphasising speed and convenience.
