This past September, Morrisons launched its eighth round of price reductions on 170 products, marking a significant milestone.
- More than 1,000 product prices have been locked or reduced across the Morrisons portfolio this year, reinforcing the company’s commitment to affordability.
- The latest initiative, ‘More Month’, offers More Card users an average discount exceeding 30% on key grocery items.
- Morrisons extends exclusive offers to petrol stations, including seasonal confectionery, highlighting their broad approach to savings.
- Chief Customer and Marketing Officer, Rachel Eyre, states that this initiative helps customers prepare for the upcoming festive season.
Throughout September, Morrisons embarked on its eighth round of price cuts, with 170 products benefiting from reduced prices. This action is part of a continued strategy to offer competitive pricing, furthering the financial relief provided to consumers amidst rising living costs.
As part of this initiative, Morrisons has implemented the ‘More Month’ campaign, through which More Card members can access average discounts surpassing 30% on various staple items. This includes essentials like breakfast cereals and lunchbox fillers, which are available both in-store and online, providing greater flexibility to shoppers.
Morrisons’ commitment to affordability is further evidenced by the extension of exclusive offers to their petrol stations. Items such as confectionery pouches are included in these offers, particularly as consumers prepare for Halloween and Christmas, indicating a strategic focus on upcoming seasonal demand.
The ‘More Month’ initiative is designed to help customers reset their buying habits post-summer and save for the festive season. According to Rachel Eyre, the strategy addresses customer feedback that September is a time to re-evaluate spending.
Furthermore, the programme now offers extra ‘More Points’ on a wider selection of both branded and own-brand products. Customers accumulating 5,000 points receive a ‘Morrisons Fiver’, a voucher redeemable on future purchases, which are redeemable on various items including beverages and sauces. This addition enhances customer loyalty and provides tangible savings.
The strategic price reduction initiatives by Morrisons demonstrate a robust effort to address consumer needs while preparing for seasonal demand.
