Morrisons has revamped its loyalty programme to offer More Card points on every product from today.
- Customers can now earn five More Card points for each item purchased in stores, online, and via Amazon.
- Previously, More points were only available on selected products, limiting customer earning potential.
- The ‘More Points on everything’ initiative aligns with Morrisons’ commitment to customer value and savings.
- The revamped scheme also allows consumers to earn up to 50 points on ‘The Best’ line throughout December.
Morrisons has transformed its loyalty programme by introducing a system where customers earn More Card points on every product bought, whether in-store, online, or through Amazon. This change is effective immediately, offering five points per product, thereby broadening the earning potential for every shopper.
Previously, patrons could only accumulate More points on selected items, which restricted their ability to quickly reach the required 5000 points for redeeming a £5 discount voucher. This new approach aims to enhance the shopping experience by ensuring that every purchase counts towards savings.
The initiative is part of a broader strategy to provide greater value for customers. Alex Rogerson, Morrisons’ group marketing director, highlighted this commitment by stating, ‘We wanted to give customers even more bang for their buck when they shop with Morrisons, and now they’ll earn More Points on everything they buy.’
In addition to everyday products, the supermarket continues to offer enhanced point opportunities on select lines. Throughout December, shoppers can earn up to 50 points on purchases from ‘The Best’ range, encouraging them to explore premium options within the store.
Morrisons’ extended partnership with Amazon plays a significant role in this loyalty scheme upgrade, making it convenient for customers shopping for groceries through Amazon to also benefit from the More Card points system.
The comprehensive overhaul of Morrisons’ loyalty scheme is set to deliver enhanced savings for customers across all shopping platforms.
