Morrisons’ iconic singing oven gloves are back for the 2024 Christmas advert, charming viewers with their festive cheer.
- The advert, airing on ITV’s Coronation Street, features oven gloves across the nation singing in support of festive cooking.
- Directed by Michael Gracey, known for The Greatest Showman, the advert begins on a snowy evening with a Morrisons delivery.
- A choir of 26 Morrisons colleagues provided the soundtrack, enhancing the campaign’s authenticity and community feel.
- Morrisons aims to ease hosting pressures with quality products, conveying this through the engaging performance of the singing oven gloves.
Morrisons has reintroduced its beloved singing oven gloves for this year’s Christmas advert, capturing the festive spirit once again. This 60-second film is making its debut during ITV’s Coronation Street, promising to captivate audiences nationwide. The advert creatively showcases oven gloves up and down the country, singing in unison to support family chefs as they prepare for the festive season.
Under the direction of Michael Gracey, famous for his work on The Greatest Showman, the advert begins with a picturesque scene of a Morrisons delivery van arriving at a home on a snowy evening. As the spotlight finds a lone oven glove, the magical journey begins with the opening notes of ‘Give a Little Love’ from Bugsy Malone.
As the narrative unfolds, viewers are taken on a heartwarming journey through various festive kitchen scenes, where the animated gloves offer moral support to hosts. The musical accompaniment is provided by a choir comprising 26 Morrisons employees, spanning its stores, manufacturing sites, and support offices. This adds a genuine touch to the campaign, reflecting the community-oriented spirit of the company.
Alex Rogerson, the Group Customer and Marketing Officer, has commented on the initiative, noting that the advert aims to ensure hosts can ‘put on the greatest show at home this Christmas’. The combination of top-quality Christmas products, expert assistance, and the uplifting presence of singing oven gloves provides a recipe for holiday success.
By blending festive cheer with community spirit, Morrisons’ singing oven gloves highlight the joy and warmth of Christmas cooking.
