Morrisons has introduced a trial to support British farmers by covering 100% of crop-growing costs.
- The initiative aims to alleviate financial stress caused by rising costs and adverse weather.
- Initial trials are underway on select potato and carrot farms with produce expected by the year’s end.
- Successful trials may lead to a broader implementation across more farms next year.
- Farmers like Andrew Nash highlight the scheme’s role in providing financial security and risk mitigation.
Morrisons has embarked on a new endeavour to assist British farmers by underwriting all expenses associated with growing crops. This initiative is designed to mitigate financial pressures arising from rising costs and challenging weather conditions. The trial includes covering expenses such as field rent and fertiliser, providing farmers with enhanced economic security.
Currently, the project is in the trial phase on three potato farms and one carrot farm. The initial produce is expected to reach consumers before the year concludes and continue into 2024. If deemed successful, Morrisons plans to extend the scheme to additional farms in the coming year.
Gareth Cosford, Morrisons’ senior buying manager for root vegetables, stated that the trial is intended to remove the financial risks from farmers, empowering them to focus on producing high-quality British produce. He noted the company’s role as a primary direct customer to British farming, emphasising their commitment to supporting farmers during financially strenuous periods.
Andrew Nash, director of one of the participating farms, endorsed the programme stating it provides essential financial cushioning and supply security. He expressed appreciation for the focus on enabling farms to dedicate their efforts to growing the best possible produce for consumers.
Morrisons has a history of similar initiatives, such as the Naturally Wonky range launched in 2015, where imperfect but edible fruits and vegetables are made available at a reduced price. This approach aligns with Morrisons’ ongoing efforts to maximise returns for growers and offer greater value to consumers.
The trial by Morrisons marks a significant step in supporting farmers amidst financial and environmental challenges, potentially setting a precedent for future agricultural support initiatives.
