Menswear retailer Moss has relocated its headquarters to Camden.
- The new office marks a change from the company’s previous base in Clapham.
- The rebrand reflects a modern, omnichannel approach by the company.
- New store refurbishments are part of the company’s evolving strategy.
- The Camden location is chosen for its vibrant energy and creativity.
Menswear retailer Moss has recently moved its headquarters to a new 13,000 square foot office located at 128 Albert Road, Camden. This relocation from its former base in Clapham signals a significant shift in the company’s strategy and operational base, aligning with its rebranding efforts from Moss Bros to simply Moss, which reflects a more modern and omnichannel approach.
The decision to rebrand and relocate is part of Moss’s ongoing efforts to revitalise its presence in the menswear market. By adopting a modern and accessible brand image, Moss aims to appeal to a broader audience while maintaining its focus on quality and style. The rebranding is not only cosmetic but also strategic, as it involves refurbishing stores across various locations to better reflect the updated brand ethos.
This refurbishment programme is poised to launch six key locations before the Christmas period, including prominent sites in Newcastle’s Metrocentre shopping centre, as well as Winchester and Cambridge. This initiative underscores Moss’s ambition to enhance the customer shopping experience and improve the overall aesthetic and functionality of its retail spaces.
Robbi Hick, head of visual development at Moss, highlighted the selection of Camden for the new headquarters, noting that its energy and creativity align perfectly with the brand’s evolution. He stated, “Camden’s energy and creativity was the perfect match as Moss continues to evolve. The new office needed to be functional, but we also wanted to create an environment where our teams felt at ease.”
Every aspect of the company’s rebranding and relocation efforts has been carefully considered to ensure that the new headquarters and refurbished stores are in sync with Moss’s progressive vision for the future. Robbi Hick emphasised the thoughtful approach behind the brand’s revitalisation, focusing on quality product progression and curated ranges within their newly upgraded stores. As Moss continues to elevate its brand and implement its retail refurbishment plans, there is a palpable excitement about what 2025 holds for the company.
Moss’s move to a new headquarters in Camden symbolises a forward step in its strategic rebranding and market presence evolution.
