Marks & Spencer broadens its beauty recycling initiative to reach more customers.
- The scheme, initially in 40 locations, now extends to 100, including major cities.
- Customers can recycle plastic or aluminium beauty packaging from any brand at dedicated takeback boxes.
- M&S has processed over 1.6 tonnes of packaging, creating new products from the waste.
- The recycling effort is part of M&S’s broader sustainability and circularity goals.
Marks & Spencer has significantly expanded its beauty takeback scheme, a sustainable initiative allowing customers to recycle beauty packaging at 100 locations, up from the initial 40. This expansion includes notable cities such as Birmingham, Cardiff, and Inverness.
The scheme invites customers to utilise dedicated takeback boxes for their beauty packaging—whether plastic or aluminium—from any brand. This move aims to provide a convenient recycling option, contributing to broader environmental efforts.
Since its inception, the initiative has successfully processed over 1.6 tonnes of beauty packaging, an amount equivalent to a small car. This remarkable achievement underlines the scheme’s popularity and effectiveness.
In collaboration with cosmetics recycler Handle, M&S has created a wide-toothed hair comb from at least 98% recycled beauty packaging, available for purchase online and in selected stores for £8. This product reflects the practical outcomes of the recycling project.
The beauty takeback scheme is part of M&S’s ‘another life’ initiative, which also includes a clothing repair service with Sojo and a long-standing donation partnership with Oxfam. These efforts highlight the company’s dedication to sustainability and creating a circular economy.
Katharine Beacham, head of sustainability of clothing and home at M&S, expressed delight at the scheme’s expansion, noting its popularity and the convenience it offers for recycling beauty products.
M&S’s extended beauty recycling programme marks a significant step in their ongoing sustainability journey.
