Marks & Spencer is set to revolutionise the shopping experience with self-checkouts in fitting rooms.
- By early 2028, over 100 M&S stores will include this new technology, enhancing ease and convenience.
- Customers will bypass traditional queues, paying for items immediately after trying them on.
- Staff will monitor these self-service checkouts to deter potential shoplifting.
- This initiative is part of a larger £30 million investment in modernising M&S stores.
Marks & Spencer plans to implement self-checkouts in fitting rooms in over 100 of its stores by early 2028. This initiative aims to streamline the shopping process and improve customer satisfaction by enabling customers to pay immediately after trying on clothes, thus eliminating the need for queuing at traditional checkout points.
In order to prevent shoplifting, M&S staff will supervise these self-checkouts in the fitting rooms. This approach combines convenience with security, ensuring that customers can enjoy a seamless shopping experience without compromising on safety measures.
The introduction of self-checkouts is part of M&S’s broader strategy to modernise its retail environment. This includes a significant £30 million investment in overhauling its London stores to create a more efficient and customer-friendly shopping atmosphere.
Furthermore, M&S is exploring the concept of clothing-only stores, with a trial store set to open at London’s Battersea Power Station in the autumn. This venture reflects the company’s commitment to adapt to changing consumer preferences and retail trends.
Sacha Berendji, M&S Operations Director, expressed the company’s vision for this new shopping model: “We’d like customers to be able to walk straight into the fitting room with no queue, try on what they’ve chosen, then pay there and just walk out.”
This new approach by Marks & Spencer signifies a significant step towards enhancing customer convenience and modernising retail operations.
