Marks & Spencer (M&S) has committed to locking prices on 140 popular food items until year-end.
- Among the products enjoying price stability are cheese, butter, and British pork sausages.
- Price reductions have been announced on key items including mature cheddar and salted butter.
- The retailer’s food sales have seen a significant increase of over 11% recently.
- M&S plans to support British farmers while maintaining competitive pricing for its customers.
Marks & Spencer (M&S) has made a strategic decision to maintain the prices of 140 popular food items until the end of the year. This initiative includes price stability on essential products such as cheese, butter, and British pork sausages.
The retailer has implemented price reductions on specific items, with 350g British mature cheddar now priced at £2.65, down from £2.80, and 250g British salted butter reduced to £1.80 from £1.90. Other products in the ‘Remarksable Value’ range are similarly benefiting from these adjustments, showcasing M&S’s dedication to providing value to its customers.
Furthermore, M&S’s decision comes amid a robust performance in its food sector, where sales have surged by over 11% in the 19 weeks leading to 12 August 2023. This growth indicates a positive consumer response to the value propositions offered by the retailer.
M&S is also keen on supporting local British farmers. According to M&S Food MD Alex Freudmann, the company is making significant investments in their Remarksable range and is committed to paying fair prices to farmers as part of the M&S Milk Pledge. Customers can trust that while they benefit from great value, they are also supporting British agriculture.
Since November of the previous year, M&S has consistently locked prices on numerous popular grocery lines. This latest effort reflects their ongoing mission to maintain customer loyalty through price assurance.
M&S’s commitment to price stability not only enhances customer satisfaction but also supports local agriculture, ensuring long-term success.
