British luxury brand Mulberry has welcomed Andrea Baldo as its new CEO, succeeding Thierry Andretta.
- Andrea Baldo brings a wealth of experience, having led Ganni and expanded its global retail presence.
- Under Baldo’s leadership, Ganni achieved B Corp certification, highlighting a focus on sustainability.
- Baldo has extensive experience in the fashion industry with prior leadership roles at Coccinelle and Marni Group.
- Andrea Baldo assumes his new role at Mulberry on 1 September 2024, marking a strategic transition for the brand.
British luxury brand Mulberry has appointed Andrea Baldo as its new chief executive officer, replacing Thierry Andretta. Andrea Baldo’s extensive experience in the fashion industry, most recently as CEO and executive director of Danish fashion label Ganni, makes him a strong choice for the role. At Ganni, Baldo led significant expansions, establishing brick-and-mortar stores in the UK, US, China, Australia, and Thailand.
During his tenure at Ganni, Baldo also successfully obtained a B Corp certification for the company, a testament to his commitment to sustainability in the fashion industry. His prior experience includes leadership roles as CEO and board director at Italian leather goods brand Coccinelle and board director at luxury goods company Marni Group. Additionally, Baldo held a senior position at Diesel for ten years, including as chief operating officer for the US business.
Andrea Baldo will join the Mulberry board on 1 September 2024, assuming the CEO position as Thierry Andretta steps down immediately. Baldo expressed enthusiasm for his new role, stating he is “thrilled to join Mulberry at such a pivotal moment” and looks forward to building upon the brand’s sustainability credentials.
Mulberry’s chairman, Chris Roberts, expressed confidence in Baldo’s appointment, highlighting his international fashion expertise, creativity, and strategic acumen as key factors. Roberts also extended gratitude to Thierry Andretta for his significant contributions to the company.
Andrea Baldo’s appointment marks a strategic new phase for Mulberry, reinforcing its commitment to sustainability and growth.
