The strategic partnership between Myprotein and Holland & Barrett marks a significant expansion in the retail sector.
- Myprotein has introduced 30 new product lines available both in Holland & Barrett physical stores and online.
- The collaboration features exclusive items from Myprotein’s Origins collection, including innovative sports nutrition products.
- THG Nutrition CEO, Neil Mistry, highlights the alliance as a milestone towards becoming the leading health movement.
- Myprotein’s retail strategy began with a successful introduction of products in WHSmith stores earlier this year.
The strategic partnership between Myprotein and Holland & Barrett represents a crucial step in expanding the reach of Myprotein’s sports nutrition products. As part of this collaboration, Myprotein, owned by THG Nutrition, has launched 30 new product lines. These new lines are now available in Holland & Barrett’s physical stores and on their online platform, signalling a substantial push into the broader retail market.
The product launch includes exclusive items from Myprotein’s Origins collection. This collection features a variety of innovative sports nutrition products such as protein blends, creatine, clear whey isolate, pre-workout supplements, and collagen powder. Additionally, the collection introduces Myprotein’s latest snack offerings, designed to cater to a wide array of consumer needs.
Neil Mistry, CEO of THG Nutrition, expressed enthusiasm about the partnership, describing it as a significant milestone. He stated, “Our growth in the retail space over the past year has been extraordinary, and we’re thrilled to announce our partnership with a respected name like Holland & Barrett. This collaboration represents a significant milestone in our mission to become the world’s leading health movement.”
This latest partnership follows Myprotein’s strategy to strengthen its presence in the retail sector. Earlier this year, the brand successfully launched its treats and snacks collection in over 300 WHSmith stores, indicating a pattern of strategic retail expansion.
Through these collaborations, Myprotein is effectively broadening its customer base and enhancing its market presence, thereby solidifying its status as a major player in the sports nutrition industry.
In conclusion, Myprotein’s strategic partnerships are pivotal in advancing its market influence and reaching a broader consumer base in the health and nutrition sector.
