A recent webinar offers strategic insights into successful social commerce on TikTok Shop.
- The event highlighted the anticipated growth of social commerce sales to nearly £16bn by 2028.
- Key speakers, including TikTok Shop’s head of fashion, shared insider knowledge.
- Asos and Kaiia’s leaders discussed their fruitful social strategies.
- Expert advice was presented to guide fashion brands in thriving on TikTok Shop.
The recent forecast suggests that sales via social commerce platforms like TikTok are expected to grow significantly, doubling their current value within the next four years. This growth presents an opportunity for brands of all sizes to capitalise on the rise of social shopping. With sales expected to reach almost £16bn by 2028, it’s a market no brand can afford to ignore.
The webinar featured notable figures such as Flavia Pfyffer von Altishofen, TikTok Shop’s head of fashion, who provided expert insights into leveraging TikTok Shop for fashion brands. Her discussion revolved around strategic implementation and making the most of TikTok Shop’s functionalities.
Jennifer Ember, head of transformation at Asos, detailed her company’s shift towards a new social strategy that aligns with the #FashionTok community. Ember highlighted the vital role this community played in enhancing brand presence and engagement on the platform.
Adding to the conversation, Qasim Akhlaq, CEO and co-founder of the womenswear brand Kaiia, discussed their early adoption of TikTok Shop and how this strategic move has benefited their brand. Akhlaq emphasised the importance of understanding TikTok’s unique ecosystem to drive success.
Throughout the webinar, the dialogue focused on actionable insights that brands can implement to enhance their social strategies. Key takeaways included understanding consumer behaviour on social media, optimising product presentation, and maintaining authentic engagement with the audience.
This webinar provided valuable insights for fashion brands aiming to harness the potential of TikTok Shop effectively.
