Nestlé is introducing a new paper tub for Quality Street chocolates, aiming to enhance sustainability.
- Over 200,000 units are to be tested in select Tesco stores for the Christmas season, containing 150 tonnes of sweets.
- This initiative is part of Nestlé’s effort to reduce the use of virgin plastic in their packaging.
- Feedback will be collected from shoppers, supply chain, and in-store teams to evaluate the tub’s success.
- The new packaging has undergone rigorous testing to maintain food quality and allows for easy recycling.
Nestlé is set to trial a novel packaging solution for its beloved Quality Street range. The confectionery giant will be introducing a paper tub during the Christmas period, marking a significant stride towards sustainable packaging. This initiative will see more than 200,000 paper tubs distributed across select Tesco outlets, encapsulating a total of 150 tonnes of chocolates.
The packaging comes in the signature purple colour, adorned with gold foil, and features an integrated re-close design. This not only ensures that the contents remain fresh after opening but also allows the empty tub to be conveniently recycled in household systems. According to Quality Street’s senior brand manager, Jemma Handley, the goal is to meet consumer expectations with the same great taste from a more sustainable package.
The company will closely monitor the tub’s reception by gathering insights from customers, supply chain staff, and Tesco’s in-store teams. Nestlé has meticulously tested the paper tub to ensure it meets food safety standards during transportation and storage, highlighting its commitment to quality and innovation.
Jemma Handley expressed pride in being “the first major manufacturer to trial a paper tub at Christmas,” emphasizing the care invested in this project. The brand has previously demonstrated its commitment to sustainability in 2022 by transitioning to recyclable paper for its twist-wrapped sweets, eliminating nearly 2 billion pieces of packaging from circulation.
This move underscores Nestlé’s broader strategy to innovate and enhance its environmental footprint. It represents a thoughtful response to consumer demand for eco-friendly packaging solutions, showcasing a blend of creativity and responsibility.
This trial represents a pivotal moment in Nestlé’s ongoing journey toward sustainable packaging solutions for its products.
