New Balance has unveiled a premium concept store at St James Quarter in Edinburgh, designed to blend style with functionality.
- The new store features central seating areas and encourages customer interaction and personal inspiration.
- A curated selection of lifestyle products, including popular shoe models like the 9060 and 530, is on display.
- The store integrates merchandise with visual storytelling to highlight product origins and makers.
- New Balance aims to position itself at the intersection of sport and culture, appealing to style-conscious shoppers and athletes.
New Balance has officially opened its latest premium concept store at the St James Quarter, strategically positioned in the bustling heart of Edinburgh. This move is part of the company’s ongoing expansion across Europe, showcasing its commitment to reaching a broader customer base.
The store is thoughtfully designed with central seating areas that promote customer engagement and foster a space for inspiration and exploration of personal style. It offers a distinctive retail concept that blends functionality with an innovative shopping experience.
Inside, customers will find a curated selection of lifestyle products, featuring well-known shoe models such as the 9060 and 530, alongside the latest in running and performance styles. This selection is meticulously chosen to cater to both fashion enthusiasts and serious athletes.
New Balance has implemented visual storytelling within the store to emphasize the origins and creators behind select products. This approach not only enhances the shopping experience but also educates customers about the brand’s heritage and craftsmanship.
Marco Alves, the general retail director of New Balance, expressed excitement about introducing the UCC concept in Scotland, emphasizing the brand’s focus on delivering engaging environments and satisfying consumer demands.
The Edinburgh concept store exemplifies New Balance’s strategic vision of integrating sport and style, catering to a diverse clientele.
