New Balance has launched a groundbreaking retail store concept in Dublin, marking a first for Ireland.
- The new store is located on Dublin’s renowned Grafton Street, featuring warm, inviting interiors.
- This initiative follows successful store openings in the UK at Westfield Stratford, Edinburgh, and Manchester.
- Marco Alves, New Balance’s General Retail Director, highlights the store as part of a premium European retail strategy.
- The Dublin store underlines New Balance’s commitment to craftsmanship and customer engagement.
The esteemed sportswear company, New Balance, has opened a pioneering retail concept store on Grafton Street in Dublin. This event denotes the first such outlet in Ireland, reinforcing the brand’s innovative approach to retail spaces.
The new store, which officially opened its doors on 11th October, presents a warm and welcoming design with beige and grey interiors. The inclusion of central seating areas aims to provide comfort and an enhanced shopping experience for visitors.
This opening is part of a broader strategy initiated by New Balance in 2023, with prior successful launches in prominent UK locations such as Westfield Stratford City, Edinburgh’s St James Quarter, and Manchester’s Trafford Centre.
Marco Alves, who serves as the General Retail Director at New Balance, expressed enthusiasm about the Dublin store. He stated, ‘The opening of our Dublin store is another exciting step as we launch our new premium retail concept in Europe. It’s all about building meaningful connections with our customers. This space reflects our commitment to craftsmanship and performance, and we can’t wait to share it with the people of Ireland.’
By inaugurating their Dublin store, New Balance underscores a dedication to both design excellence and customer engagement, aiming to establish meaningful connections within the local community.
New Balance’s new retail format in Dublin showcases their dedication to innovation and customer connection in premium retail environments.
