Nobody’s Child and Whistles are expanding their retail presence in Covent Garden, London.
- Nobody’s Child is set to launch its largest store at 3 Neal Street this Saturday, following a successful pop-up last year.
- Whistles will open a new, spacious store at 117 Long Acre, continuing its strategy of prime location expansions.
- These openings follow other new arrivals in the area, indicating a trend of growth in Covent Garden’s retail sector.
- Both brands aim to attract their community by offering more substantial and accessible shopping experiences.
Nobody’s Child, a popular womenswear brand, is enhancing its retail footprint with a significant new store in Covent Garden. The brand, known for its accessible fashion, is set to open its largest store to date on 3 Neal Street. This two-floor, 2,044 square-foot retail space represents a significant milestone in the brand’s expansion, marking its third permanent location in London. The decision followed the positive reception of its previous pop-up store on Long Acre.
Whistles, a TFG-owned fashion brand, is also preparing to unveil a new store in Covent Garden. Scheduled to open on 11 September at 117 Long Acre, the store will cover 3,669 square feet. It aligns with Whistles’ ongoing strategy to invest in ‘bigger and better stores’ situated in prime retail locations, building upon their recent openings in Manchester and Kent.
These upcoming openings by Nobody’s Child and Whistles mirror a broader trend of prime retail expansion in Covent Garden, preceded by other brands like Finisterre and Axel Arigato. Such growth reflects the area’s appeal as a key shopping destination within London.
Jody Plows, CEO of Nobody’s Child, expressed enthusiasm about the new launch, stating that the chosen location on Neal Street, adjacent to bustling Long Acre and surrounded by top fashion and beauty retailers, fits perfectly with their vision for a flagship site. Plows emphasized the importance of finding the perfect unit to provide a welcoming experience for their community.
The strategic location of these new stores underscores the brands’ commitment to reinforcing their presence in key retail hubs.
