Next has invested £0.8m for a 16% stake in Rockett St George, a homeware and lifestyle brand.
- Prior collaborations between Next and Rockett St George included homeware and clothing collections.
- A Next director will join the Rockett St George board following the acquisition.
- Next’s investment aims to expand Rockett St George’s product range and consumer reach.
- Next continues to build its brand portfolio with various acquisitions and investments.
Next has made a strategic investment of £0.8 million to acquire a 16% stake in the homeware and lifestyle brand Rockett St George. This move aligns with Next’s ongoing strategy to expand its brand portfolio.
Prior to this acquisition, Next and Rockett St George collaborated on several homeware and clothing collections. Notably, the debut home collection, reflecting Rockett St George’s distinctive style, was introduced by Next, which included items such as ‘naughty corner’ cushions and leopard print side plates. Furthermore, a 38-piece nightwear, swimwear, and accessories collection was launched exclusively at Next in June.
As part of the acquisition agreement, a director from Next will join the board of Rockett St George. This direct involvement is intended to foster closer collaboration and synergy between the two companies.
The investment by Next is aimed at expanding Rockett St George’s product range and increasing its consumer reach. Jane Rockett and Lucy St George, the brand’s co-founders, have expressed optimism about merging their unique design approach with Next’s extensive retail presence. They hope this partnership will lead to more distinctive and expressive offerings for home and wardrobe.
Next’s acquisition of Rockett St George is part of a broader strategy where the company has made several significant investments. In addition to this recent transaction, Next increased its stake in Reiss to 74% for £10m, acquired a 97% stake in FatFace for £115.2m, and purchased the brand name and intellectual property of Cath Kidston for £8.5m. These actions underscore Next’s commitment to diversifying and strengthening its brand portfolio.
The acquisition of Rockett St George is a strategic move by Next to enhance its brand portfolio and market reach.
