Next is set to move into a larger space within the Bluewater shopping centre, significantly increasing its presence.
- The new store will span 133,000 square feet, becoming one of the largest UK locations for the high street retailer.
- This strategic move aligns with Next’s omnichannel approach, offering a comprehensive range of clothing and home products.
- The move includes relocating Bath and Body Works to a separate 2,000 square foot store nearby.
- Next’s financial outlook has been positive, with increased profit guidance and a rise in sales observed in recent quarters.
The renowned retailer Next is transitioning to a more substantial retail space within the Bluewater shopping centre. This shift involves moving from a 44,600 square foot area to a staggering 133,000 square feet, previously occupied by House of Fraser. Such an expansion marks it as one of Next’s largest stand-alone stores in the UK.
Aligning with its omnichannel strategy, the enhanced store will not only feature an extensive collection of men’s, women’s, and childrenswear but will also include homeware options and a café. These offerings aim to enhance the consumer shopping experience, reflecting Next’s commitment to retail innovation.
In a move closely tied to this expansion, Next is planning to relocate the US beauty brand Bath and Body Works into a nearby 2,000 square foot store, allowing for dedicated space and focus.
This development is part of a broader pattern at the Kent-based Bluewater shopping centre. Over the past year, the centre has seen the establishment of 12 new leases and the expansion of five existing stores, with prominent brands like Sephora, Pull & Bear, Aesop, and Bershka setting up shop before the year ends.
Pablo Sueiras, Head of Brand Account Management at Landsec, co-owner of Bluewater, expressed enthusiasm about the presence of larger, more innovative stores. He stated, ‘Next is at the forefront of retail innovation which has made it one of the most in demand brands among consumers.’
Additionally, this strategic expansion follows an improved financial outlook for Next, as the company recently increased its profit guidance in October. The retailer reported a 7.6% increase in sales for the third quarter compared to the previous year, driven partially by an early cold snap that boosted demand.
Next’s ambitious expansion at Bluewater underscores its innovative retail strategies and positive market performance.
