Next has launched its premium online fashion platform ‘Seasons’, enhancing UK consumers’ access to luxury brands.
- Seasons features a curated selection of contemporary and luxury brands tailored for aspirational customers.
- The platform promises next-day delivery and extensive collection and return options.
- Next aims to use Seasons to better serve its customers interested in premium products.
- The service is designed to help customers navigate and prioritise lasting fashion pieces over fleeting trends.
Next has introduced its new premium online fashion platform, Seasons, to cater specifically to UK consumers seeking luxury fashion brands. This strategic move aims to enhance service delivery for the company’s aspirational customer base.
The newly launched Seasons platform offers a meticulously curated selection of contemporary brands such as Marc Jacobs, Coach, Birkenstock, and many others. It provides a diverse range of luxury products, ensuring the availability of high-quality fashion choices.
Leveraging Next’s established infrastructure, Seasons promises customers the convenience of next-day delivery along with 500 national collection and return points. This facility underscores the commitment to superior customer service, allowing for seamless shopping experiences.
In a statement, CEO Simon Wolfson emphasised that among Next’s eight million customers, a significant number are inclined towards premium products. The platform is a direct response to this demand, aiming to serve these customers more effectively.
Jade Taylor, the brand director at Seasons, remarked on the platform’s objective to focus on investment-worthy pieces and high-quality service. She stated, “With a focus on investment-worthy pieces and high-quality service, we believe Seasons will reach a customer who has until now been overlooked in the UK.” The platform seeks to simplify the decision-making process for customers by highlighting lasting fashion choices amidst rapidly changing trends.
Next’s launch of the Seasons platform marks a significant step in catering to the luxury segment within the UK fashion market.
