Savage X Fenty has appointed Vanessa Wallace as the new Chief Marketing Officer, marking a significant shift in its marketing strategy.
- Vanessa Wallace previously held the position of North America head of brand marketing at Nike, bringing extensive experience to her new role.
- Wallace will oversee various facets of Savage X Fenty’s marketing, including brand and product marketing, and global communications.
- Hillary Super, CEO of Savage X Fenty, praised Wallace’s ability to drive cultural conversations and connect with consumers.
- Wallace expressed enthusiasm for joining the team and aims to drive the brand’s vision forward while challenging industry norms.
In a strategic appointment, Savage X Fenty has named Vanessa Wallace as its Chief Marketing Officer. Previously, Wallace led brand marketing for North America at Nike, bringing nearly two decades of experience to her new role. During her time at Nike, Wallace progressed through nine promotions, highlighting her expertise and leadership capacity.
Wallace’s responsibilities will span across brand and product marketing, creative initiatives, media, membership, and global communications for Savage X Fenty. Reporting directly to CEO Hillary Super, Wallace’s role is pivotal in shaping and executing the brand’s marketing strategy.
Hillary Super, who transitioned to CEO of Savage X Fenty after serving as the global CEO of Anthropologie, commended Wallace as “an exceptionally talented marketer with deep experience and insight.” Super believes Wallace’s approach will help scale the brand globally by engaging consumers through bold storytelling and innovative marketing techniques.
Vanessa Wallace expressed her excitement about joining Savage X Fenty during a period of significant growth. She aims to build on the brand’s success by fostering authentic connections with consumers and continuing to challenge established industry norms. Wallace remarked, “This is a pivotal moment for Savage X Fenty, and I am excited to drive the vision forward.”
Vanessa Wallace’s appointment as Chief Marketing Officer is anticipated to significantly influence Savage X Fenty’s market presence.
