Not On The High Street and Deliveroo announce an innovative collaboration providing on-demand delivery of unique gifts.
- Customers can order over a thousand gifts via Deliveroo, receiving them in just 25 minutes.
- The partnership features products from at least 15 small London-based brands, expanding further in the future.
- This initiative aims to support UK independent brands, increasing their reach and customer base.
- Key executives express enthusiasm, highlighting the growth potential for small businesses through this collaboration.
Not On The High Street and Deliveroo have entered a pioneering collaboration that enables customers to receive personalised gifts in as little as 25 minutes. This service provides access to over a thousand products through the Deliveroo platform, enhancing customer convenience and choice.
At the onset, this initiative includes offerings from at least 15 small independent brands located in London. The partnership anticipates including more such brands as it grows, thereby expanding the diversity and richness of available products.
The collaboration is framed as part of Deliveroo’s initiative to bolster small businesses, aiming to broaden the exposure of UK independent brands to a wider audience. This strategy is expected to bring benefits not only to the small brands but also to consumers who seek unique and thoughtful gifts.
Not On The High Street’s CEO, Leanne Rothell, expressed their commitment to supporting small brands, ensuring that consumers have access to distinctive, high-quality products. She stated that the collaboration provides a significant opportunity for their brand partners to expand their audience significantly.
Eric French, Deliveroo’s COO, underscored their dedication to assisting small independent businesses, highlighting that customers increasingly prefer to buy from such independents for special occasions. He noted the expansion of ‘Deliveroo Shopping’, which continues to grow since its launch, furthering Deliveroo’s reach with its diverse partnerships.
This collaboration marks a significant step in merging efficient delivery solutions with the charm of unique, locally-sourced gifts, benefiting both businesses and consumers.
