Ocado maintains its lead as the fastest growing UK supermarket chain, reflecting significant consumer shifts.
- Sales for Ocado rose by 15.4% over the past 12 weeks, indicating robust growth compared to competitors.
- M&S also showed strong performance with a 12.4% increase in sales over the same period.
- Waitrose gained traction with a 3.9% sales increase, indicating renewed consumer interest.
- Online shopping for Fast-Moving Consumer Goods (FMCG) increased, with online market share growing to 13%.
Ocado continues to be the fastest growing supermarket in the United Kingdom, with its sales soaring by 15.4% in the last 12 weeks. This impressive performance places it ahead of other retail giants, highlighting a significant trend in consumer preferences.
Marks & Spencer joins Ocado in robust sales growth, achieving a 12.4% increase in the same period. This showcases its effective strategies in capturing market interest and driving consumer engagement.
Waitrose experienced a 3.9% rise in sales, illustrating its growing appeal among shoppers. This increase is attributed to the supermarket’s ability to attract more customers and enhance shopping frequency compared to the previous year.
Despite a stabilisation in market share at 17.6%, discounters continue to attract cost-conscious consumers, with promotions accounting for 25% of all FMCG sales. This highlights the ongoing consumer interest in discount opportunities.
Online FMCG sales reflected a positive trend with a rise to 13% market share, increasing from 12.5% a year ago. This shift is driven by a marginal growth in online shoppers and more frequent online purchases, with online sales up by 6.1%, outperforming physical store sales.
The UK supermarket sector is witnessing dynamic growth patterns, with Ocado leading the charge amidst changing consumer behaviours and increasing online purchase trends.
