One Stop will replace its own-label products with Tesco’s Core Own Brand range, starting from 21 October.
- This strategic shift aims to improve One Stop’s offerings and leverage Tesco’s brand strength.
- The transition will also extend to rapid delivery platforms like Deliveroo and Uber Eats.
- One Stop’s managing director describes this move as enhancing customer experience and franchisee offerings.
- The change follows significant investment in expanding and diversifying One Stop’s product range.
Tesco subsidiary One Stop is initiating a notable transition by phasing out its ‘Own Label’ products in favour of Tesco’s ‘Core Own Brand’ selection starting 21 October. This shift is set to progress in stages and continue into the following year.
The change is strategically designed to enhance One Stop’s product offerings to customers, effectively leveraging the well-established reputation and quality associated with Tesco’s own brands. This move is expected to provide a substantial advantage to One Stop’s franchise partners by offering a competitive and trusted range in their local outlets.
In addition to the changes happening within physical stores, the new product range will be accessible through various rapid delivery services, including popular platforms such as Deliveroo, Just Eat, Uber Eats, and Snappy Shopper, thus broadening customer access and convenience.
Stephanie Wood, Managing Director of One Stop, noted that the introduction of Tesco’s Core Own Brand range marks an ‘incredibly exciting time’ for the company. She emphasised that this initiative will not only improve the customer experience with higher quality and trusted products but will also allow franchisees to offer a more comprehensive and competitive selection to local communities.
This development comes after One Stop’s recent investments aimed at expanding its product variety and availability. Earlier in the year, the store increased its product offerings from 500 to over 3,000 SKU, through collaborations with new delivery solution companies. The chain also revamped its confectionery range and introduced supplier branded bays to enhance in-store variety and choice.
This transition to Tesco’s Core Own Brand products represents a strategic enhancement for One Stop, aligning with customer expectations and market competitiveness.
