As Christmas 2024 approaches, various retailers have begun showcasing their festive advertisements.
- M&S Food brings back Dawn French as the Festive Fairy for their Christmas campaign.
- Roald Dahl’s BFG and Sainsbury’s employee Sophie take centre stage in Sainsbury’s ad.
- Nigella Lawson endorses seasonal delicacies in Greggs’ inaugural Christmas advert.
- Waitrose presents a ‘whodunnit’ mystery involving a missing dessert.
The festive season’s arrival is marked by a series of Christmas adverts from various retailers, each aiming to capture the audience’s attention with unique themes and narratives.
M&S Food’s campaign features Dawn French reprising her role as the voice of the Festive Fairy in a six-part series. In these adverts, the fairy aids an overburdened French in orchestrating an ideal Christmas gathering.
Sainsbury’s 2024 Christmas advert stars the beloved BFG from Roald Dahl’s universe, paired with Sophie, a real-life employee. Their narrative unfolds as Sainsbury’s assists the giant in enhancing his Christmas celebrations.
Greggs introduces its first-ever Christmas advert featuring Nigella Lawson, who highlights the chain’s festive menu items such as festive bakes, sweet mince pies, and gingerbread lattes.
Aldi brings back Kevin the Carrot for another spirited adventure focused on reinstating the ‘Spirit of Christmas.’
Morrisons revives its singing oven gloves, performing a rendition of ‘Give a Little Love’ from Bugsy Malone as part of its festive campaign.
In Asda’s advertisement, garden ornaments embark on a mission to save Christmas at a store thwarted by a snowstorm.
Lidl highlights the joy of sharing through its advertisement, emphasizing its toy bank initiative.
Debenhams captures the chaos of festive shopping while promoting its department store as a stress-relief hub during the Christmas rush.
Connie the doll and Trevor the dinosaur return in Argos’ campaign, showcasing their capacity to make any festive dream a reality.
Amazon’s advert narrates a story where a caretaker’s hidden talent is revealed through the considerate actions of colleagues.
TK Maxx’s campaign features its ‘festive farm’ with animals showcasing designer gifts, set to the music of Eve and Gwen Stefani.
Boots enlists Adjoa Andoh, known for her role in Bridgerton, to play Mrs Claus, who oversees holiday gift preparations supported by beauty elves while Santa naps.
Waitrose’s ‘whodunnit’ advert builds suspense as a family discovers the disappearance of its coveted Red Velvet Bauble Dessert and hires an amateur detective to solve the mystery.
The varied themes and creative storytelling in this year’s Christmas adverts underscore the festive spirit pervasive across multiple retail sectors.
