Five major brands have introduced their newest products, creating a buzz in the FMCG sector.
- Heinz has expanded its line with a new range of culinary tomatoes available in various forms including chopped and peeled tomatoes.
- Tesco celebrates National Ice Cream Day with two new flavours in their Finest range.
- Nescafé unveils a dessert-inspired coffee collection featuring Chocolate Caramel Brownie Mocha and Sticky Toffee Pudding Latte.
- Mars Wrigley introduces a Smooth Mint flavoured chocolate bar to reinforce its Galaxy brand.
- Loyd Grossman offers two new stir-in sauces, tapping into growing demand for Italian-inspired options.
Heinz’s latest launch includes a diverse selection of culinary tomatoes, tailored for a variety of cooking needs. The range, priced starting from £1.25, comprises chopped tomatoes, tomato puree, pizza sauce, and bases suitable for sauces such as passata, chilli, curry, and frito. These products are currently available at Asda stores nationwide, with plans for distribution to additional retailers within the year.
To coincide with National Ice Cream Day on 16 July, Tesco has diversified its dessert offerings. The new Tesco Finest ice creams, available at £3 for a 480ml tub, feature roasted pistachio and coconut alongside a passionfruit flavour, thereby broadening consumer choices in the premium segment.
Nescafé Gold has launched a new ‘dessert edition’ coffee range, capturing the essence of popular dessert flavours. This range brings two unique blends to consumers: Chocolate Caramel Brownie Mocha and Sticky Toffee Pudding Latte. Importantly, these beverages are formulated to be non-high in fat, salt, or sugar, positioning them as a healthier option with approximately 80 calories per serving.
The confectionery market welcomes a new entrant with Mars Wrigley’s Smooth Mint SKU under the Galaxy brand. Mint, a leading flavour in confectionery, is now available as a chocolate bar priced at £1.25. The product roll-out includes robust in-store support through shippers and larger front-of-store displays to enhance visibility and customer engagement.
Premier Foods has extended its Loyd Grossman brand with two stir-in sauces: Tomato and Mascarpone, and Sundried Tomato and Basil. These non-HFSS sauces, free from added sugars, are available at Morrisons for £3.50. This launch aligns with a notable increase in the popularity of Italian stir-in sauces, which have experienced a 24.9% rise in value sales over the past year.
These product launches signify a strategic expansion for each brand, aligning with current trends and consumer preferences in the FMCG market.
