This article details the latest confectionery releases from major brands, highlighting their unique features and availability in the UK market.
- KitKat has reintroduced its popular Chunky Hazelnut bar after a three-year hiatus, available in shops nationwide for 70p.
- Quality Street introduces a new chocolate bar combining fan-favourites ‘The Purple One’ and ‘Green Triangle’, currently exclusive to Asda.
- Haribo’s new limited-edition Awesome Axolotls bring fruity jelly and foam sweets to stores for £1.25 per pack.
- Mars unveils Secret Centre Biscuits, offering an indulgent treat with chocolate, caramel, and nougat, initially exclusive to certain UK retailers.
- Fruit-tella expands its Curiosities jellies with ‘Out in Space’ and ‘On a Safari’, featuring reduced sugar and real fruit juice.
KitKat has reintroduced its Chunky Hazelnut, a confectionery favourite that had been absent from the shelves for three years. This limited-time offer combines a crispy wafer with a rich hazelnut spread and smooth milk chocolate, priced at 70p. KitKat’s assistant brand manager, Torin Zieboll, expressed excitement over its return, aiming to rekindle fond memories for chocolate enthusiasts.
Quality Street has ventured into new territory by merging two of its most popular chocolates, ‘The Purple One’ and ‘Green Triangle’, into a bar format. Known as the Collisions chocolate tablet, this 235g bar contains caramel, smooth hazelnut, and crunchy hazelnut pieces. Initially exclusive to Asda, this product will soon become accessible in supermarkets and convenience stores across the country.
Haribo’s latest offering, the Awesome Axolotls, consists of colourful and flavourful jelly and foam gummies. Flavours like strawberry, blackcurrant, pineapple, apple, and raspberry provide a delightful treat. These 160g packs are available for £1.25 nationwide and cater to varying sweet preferences.
Mars introduces its Secret Centre Biscuits, designed to cater to the growing demand for indulgent biscuit options. These biscuits feature a blend of chocolate, caramel, and nougat flavours, currently sold in 132g packs at Home Bargains for £1.69. They will soon be distributed to B&M and Poundland as well, expanding their availability.
Fruit-tella enhances its Curiosities range with two new variants: ‘Out in Space’ and ‘On a Safari’. These jellies maintain a focus on health consciousness, being compliant with HFSS regulations and made with 30% less sugar, real fruit juice, and natural ingredients. Priced at £1.50, they are accessible through various grocery channels, offering fruity flavours such as strawberry, pineapple, peach, orange, apple, and pear.
These new confectionery offerings demonstrate the brands’ innovative approaches to meet consumer interests and demands.
