Premium unisex fashion brand Pangaia has launched its first standalone store in the UK, situated in London’s iconic Carnaby Street.
- The 1,500 sq ft store features a minimalist interior design with a focus on sustainability.
- A prominent blue sphere art installation in the store symbolises Pangaia’s dedication to earth-friendly practices.
- CEO Nathalie Longuet expressed enthusiasm over the UK launch, highlighting the synergy between nature and fashion in the urban setting.
- Michelle McGrath of Shaftesbury Capital praised Pangaia’s innovative approach, reinforcing Carnaby Street’s reputation as a hub for trendsetting brands.
Pangaia, known for its commitment to sustainable fashion, has opened its first standalone UK store in the esteemed retail area of Carnaby Street, London. Situated in a 1,500 sq ft unit, the store finds itself among notable neighbours such as Omnes, Sweaty Betty and Puma. This location is ideal for reaching a diverse consumer demographic, keen on innovative and environmentally conscious brands.
The store’s minimalist interior reflects a warm-toned aesthetic, incorporating features that resonate with Pangaia’s sustainable ethos. A significant element within the store is a live planter showcasing evergreens, perennials, and herbs, which seeks to reconnect visitors with nature amidst the bustling city environment. The space also includes a striking blue sphere installation that serves as a visual testament to Pangaia’s dedication to earth-conscious fashion practices.
Pangaia CEO, Nathalie Longuet, expressed excitement about this milestone, emphasising the store as a platform for consumers to explore purpose-driven apparel. She highlighted the design’s ability to create a serene atmosphere, offering a moment of calm amidst London’s vibrant cultural landscape, reflecting the brand’s holistic approach to merging nature with fashion.
Michelle McGrath, executive director at Shaftesbury Capital, remarked on Pangaia as a leading innovation-driven brand. She conveyed how the flagship debut in Soho’s Carnaby Street strengthens the district’s reputation for pioneering retail experiences and attracts a discerning clientele seeking unique and sustainable fashion options. Her statement underlines the strategic curation of the area that includes both established and rising brands, contributing to its dynamic retail environment.
Pangaia’s inaugural UK store in Carnaby Street exemplifies a harmonious blend of sustainable fashion and innovative retail design, enhancing the area’s appeal to eco-conscious consumers.
