Global investment firm Permira has acquired a minority stake in K-Way.
- The deal is part of Permira’s strategy to expand K-Way’s international presence.
- Financial specifics of the transaction have not been disclosed.
- K-Way aims to strengthen its brand leadership in France and Italy.
- Permira’s past investments include Dr Martens and Golden Goose.
Global investment firm Permira has acquired a significant minority stake in French outerwear brand K-Way from the Italian clothing group BasicNet. This strategic move is part of Permira’s broader plan to bolster K-Way’s international growth and product innovation.
The financial specifics of the transaction have not been publicly disclosed. However, this acquisition represents Permira’s ongoing interest in iconic brands with strong market appeal and heritage.
K-Way, known for its premium outerwear, plans to enhance its brand leadership in key markets such as France and Italy. Permira’s involvement will likely accelerate the brand’s global expansion and diversification of its product offerings.
Sebastien Floch, a Permira principal and head of France, commented on the acquisition, stating that K-Way possesses real scarcity value. ‘We have followed the business for a number of years and have found that K-Way is a brand with real scarcity value, which encompasses everything the Permira Consumer team loves to back: an iconic brand and product, strong heritage and DNA, universal customer appeal and distinctive positioning,’ he said.
Permira’s previous ventures, such as acquiring Dr Martens in 2014 for £300 million and the Italian luxury sneaker brand Golden Goose in 2020 for €1.28 billion, underscore its expertise in managing and expanding brands with distinctive market positions.
Permira’s acquisition of K-Way marks a strategic step in enhancing the brand’s market presence and expanding its product range.
