Pitti Uomo remains a leading trade show for premium menswear, attracting international buyers and exhibitors to Florence.
- The 106th edition featured approximately 790 brands, showcasing a diverse range of menswear with a notable Italian presence.
- Exhibitors from France outnumbered British participants, highlighting the post-Brexit landscape within the European fashion industry.
- Despite economic pressures and space limitations, Pitti Uomo maintains its reputation as a dynamic and inspiring industry event.
- Key industry figures note a shift in focus towards smaller, more selective exhibitions, prioritising innovation and face-to-face interactions.
Pitti Uomo, held from 11-14 June in Florence, is a prestigious menswear trade show attracting interest from around the globe. This year marked the 106th edition, featuring approximately 790 brands, 56% of which were Italian. The event’s theme, Pitti Lemon, showcased vibrant displays under the Tuscan sun.
Post-Brexit dynamics were evident, with over 50 French exhibitors surpassing British participants in numbers. This shift underscores changing relationships within the European fashion industry. Nevertheless, Pitti’s global influence remains strong, attracting major retailers such as Saks Fifth Avenue and Harvey Nichols.
John Lambert, a first-time buyer from County Clothes, expressed enthusiasm for Pitti’s offerings, highlighting the inspiring selection. He noted the need to be cautious due to Italian clothing’s narrow fit but was pleased with his purchases, including shirts and belts.
Long-time Pitti visitor Gary Culver observed a shift in its relevance for buying, especially as IMC members trade up and big Italian brands focus on Milan showrooms. Buyers now find more value at Pitti, with price levels becoming more accessible.
Industry veterans, including Paul Platt and Keith McNichol, remarked on the evolving exhibitor landscape. McNichol appreciated discovering innovative knitwear suppliers, while Platt noted the inclusion of womenswear and kidswear, hoping standards are maintained.
Guy Hudson from Lynx emphasised that, despite the challenges, Pitti Uomo remains the preeminent sartorial event. The economic climate has influenced exhibitor presence and budget allocations, but the inspiring atmosphere persists.
Paul Smith returned to Pitti, presenting his spring/summer 2025 collection, reaffirming the event’s importance as a global forum for showcasing fashion and facilitating direct engagement.
Raffaello Napoleone, CEO of Pitti, discussed the fair’s evolution in response to market changes, including the adoption of technology and reduced exhibition space. His pragmatic approach highlights the fair’s adaptability in the face of economic and geopolitical challenges.
Pitti Uomo, despite its reduced size post-Covid, continues to serve as a vital platform for the menswear industry, fostering innovation and networking.
