Dell’Ugo and This have teamed up to unveil two innovative plant-based ravioli products.
- The new varieties, Isn’t Bacon & Cheese and Isn’t Chicken & Pesto, are available at Morrisons.
- Increasing demand for vegan options has prompted this collaboration, citing significant growth in UK veganism.
- Both brands express enthusiasm about the new partnership and its future potential.
- The collaboration aims to deliver delicious plant-based alternatives without sacrificing flavour.
In a significant move for plant-based food lovers, Dell’Ugo has joined forces with This to introduce two new ravioli products. Designed to cater to the rising demand for vegan options, these offerings are now available at Morrisons. Dell’Ugo, known for its premium fresh pasta, and This, a leader in plant-based meat alternatives, bring expertise and innovation to this collaboration.
The new ravioli variations include the Isn’t Bacon & Cheese Ravioli, which features plant-based bacon lardons alongside a dairy-free gouda. This offers consumers a rich and savoury option that aligns with vegan dietary preferences. On the other hand, the Isn’t Chicken & Pesto Ravioli is made with This’ popular vegan chicken pieces, combined with PDO Genovese basil pesto, providing a robust and aromatic flavour profile.
This collaboration is a strategic response to the surging interest in plant-based diets in the UK. Statistics reveal that the number of vegans has increased by 1.1 million between 2023 and 2024, reaching approximately 2.5 million. As consumers increasingly seek meat-free alternatives, this partnership positions Dell’Ugo and This at the forefront of this growing market.
Quoting Dell’Ugo CEO, Sophia Cooke, the venture into the vegan arena is driven by the desire to offer viable meat alternatives that do not compromise on quality or taste. Cooke highlights the excitement and positivity experienced in collaborating with This, whose innovative approach aligns with Dell’Ugo’s commitment to high-quality products.
Xander Fletcher from This echoed this sentiment, expressing admiration for Dell’Ugo’s expertise and craftsmanship. Fletcher notes that the partnership not only results in delectable products but also demonstrates that plant-based alternatives can be equally flavourful. Both companies look forward to extending their range of innovative vegan products.
This collaboration marks a promising advance in meeting the growing demand for quality plant-based food options in the UK.
