Poundland launches its rewards app nationwide, marking a significant investment to enhance customer value.
- The initiative is supported by a £20 million investment to boost customer savings and engagement.
- The app, available on major platforms, allows users to earn and redeem points for rewards.
- Poundland’s app was successfully piloted in specific regions before the national rollout.
- Over 500,000 users have already engaged with the app during its trial phase.
Poundland is making a strategic move by launching its rewards application across the United Kingdom, aiming to offer increased value to its customers through a substantial £20 million investment. This expansion of its digital presence comes as part of a broader initiative to enhance customer engagement and savings.
The Poundland Perks application is designed for both Google Play and Apple App stores. It enables customers to accumulate ‘perk points’ with in-store purchases. Once users reach certain thresholds, these points can be converted into digital vouchers, which are redeemable in-store or online, adding convenience and additional savings opportunities.
Furthermore, the application offers a minimum of 100 Perks offers on various products, ensuring that users consistently have access to attractive deals. Such a feature not only encourages app engagement but also reinforces Poundland’s commitment to delivering exceptional value alongside its everyday low prices.
The rollout followed a successful pilot scheme conducted in approximately 100 stores, spanning Northern Ireland, Scotland, and the Isle of Wight, earlier this year. This pilot phase was crucial in testing the app’s functionality and customer reception, providing a foundation for the nationwide release.
Tom Hill, Poundland’s Director of Digital, remarked on the significance of the app launch, noting its role in creating a ‘new digital world’ for customers. He emphasised that the app makes shopping more enjoyable and valuable for customers, whether they shop in-store or online. With over 500,000 customers having already signed up during the trial, there is anticipation for widespread adoption across the UK.
Poundland’s introduction of its rewards app nationwide represents a strategic effort to enhance customer value and engagement through digital innovation.
