Pour Moi has launched its new store in Kingston Upon Thames, marking its fourth physical location.
- The store covers 2,465 sq ft and offers a wide range of Pour Moi’s lingerie, swimwear, and other clothing items.
- Kingston’s Market Square is the chosen site for this venture, joining existing stores in Chester and Leeds.
- Founder Michael Thomson aims to create a space where women feel confident and comfortable.
- The store features in-house bra fitters and aligns with Pour Moi’s broader expansion plans.
Pour Moi, a well-known lingerie and swimwear company, has recently inaugurated its new store in the bustling town centre of Kingston Upon Thames. This development marks the brand’s fourth physical retail location, adding to its presence in Chester and Leeds’ Victoria Gate.
Covering an area of 2,465 sq ft, the new store offers an extensive selection of the brand’s popular collections, including lingerie, swimwear, nightwear, sportswear, and general clothing. The store aims to provide a comprehensive shopping experience for customers seeking high-quality and fashionable clothing options.
Michael Thomson, the founder and CEO of Pour Moi, expressed his excitement about this expansion, noting that the brand was established with the belief that all women deserve to feel confident and at ease in their attire. His comment reflects the company’s commitment to fostering such an environment in the new store.
Maria Ryan, the sales and marketing director, highlighted Kingston as a strategic choice for expansion due to its vibrant shopping scene, which combines both luxury and high street brands. The new store in Market Square is expected to attract a wide customer base.
A notable feature of the Kingston store is the in-house bra fitting service, which enables customers to find their perfect size, enhancing their shopping experience. This element is part of Pour Moi’s strategy to offer specialised services alongside their product offerings.
As part of its broader retail strategy, Pour Moi is not only expanding through physical locations but also increasing its online presence. The company has plans to collaborate with well-known retailers such as Marks & Spencer and John Lewis, diversifying its distribution channels across the UK.
The new store in Kingston Upon Thames signifies Pour Moi’s strategic growth and commitment to offering customers an exceptional shopping experience.
