Pour Moi’s partnership with M&S has driven significant profit growth, highlighting the importance of strategic retail collaborations.
- Pour Moi’s profits increased by 66% to £3 million, as of 30 September 2024, driven by a timely partnership with M&S.
- Sales also rose by 12% to reach £20 million, showcasing the effectiveness of this strategy.
- The collaboration with M&S, launched in October 2023, included an exclusive lingerie line, attracting considerable consumer interest.
- Over £5 million in sales were generated from this partnership, making Pour Moi a standout brand on M&S’s platform.
Pour Moi, the swimwear and lingerie brand, has reported a striking increase in sales and profits following its alliance with high street giant, M&S. The partnership has proved fruitful, with the company recording a 66% rise in profits, amounting to £3 million for the six-month period ending 30 September 2024. This financial uplift is attributed to a strategic partnership with Marks & Spencer (M&S), which has expanded Pour Moi’s reach and visibility.
Sales data show a 12% increase, totalling £20 million for the same timeframe. This growth underscores the successful integration and marketing efforts of Pour Moi’s offerings through M&S’s widely accessed ‘Brands at M&S’ platform. Launched in October 2023, the partnership capitalised on M&S’s extensive customer base and notable market presence.
The collaboration involved Pour Moi launching an edited collection of lingerie on M&S’s website, which significantly boosted its visibility. Notably, this initiative also resonated personally with Michael Thompson, Pour Moi’s founder and CEO, who began his career in the lingerie sector at M&S. His statement, ‘I am beyond thrilled to be bringing Pour Moi’s premium lingerie to Marks & Spencer,’ underlines the importance of this corporate partnership.
The half-year sales figures from the M&S initiative reached over £5 million, a testament to the high demand for Pour Moi’s designs. Pieces like the Santa Monica swimsuit and the Amour collection proved particularly popular, cementing Pour Moi’s status as one of the top-performing brands on the M&S roster.
The strategic partnership with M&S has clearly positioned Pour Moi for continued success and growth.
