Upcoming webinar discusses essential online strategies for peak season success.
- Retailers must optimise websites for Black Friday and festive sales.
- The event features insights from industry leaders like Steven Wood and Jack Turner.
- Topics include enhancing digital storefronts and leveraging social commerce.
- Unified commerce and customer insights are key focus areas.
With the festive shopping season rapidly approaching, an upcoming webinar will address how brands can enhance their online presence to capitalise on the heightened consumer activity during events like Black Friday and Cyber Monday. This session is crucial for retailers looking to refine their digital strategies for the busy period ahead, often referred to as the Golden Quarter.
Esteemed panellists, including Steven Wood from ChiChi London and Jack Turner from In The Style, will share their expertise on constructing effective digital experiences. Retailers participating in this session will learn actionable strategies to create consumer-centric websites that not only meet but exceed customer expectations during this crucial shopping period.
The discussion will also delve into the optimisation of social commerce channels, a vital component in today’s interconnected shopping environment. By improving social connectivity, retailers can significantly enhance user engagement and drive sales across various platforms.
Furthermore, the concept of unified commerce—attaining a single, coherent view of the customer—will be explored. This approach facilitates personalised shopping experiences and reinforces loyalty by integrating data across all sales channels.
The webinar promises to equip participants with comprehensive insights needed to navigate the online Christmas rush effectively. Hosted by Graeme Moran, the session is in collaboration with Shopline, providing a platform for meaningful industry exchange.
This webinar is essential for retailers aiming to boost their digital strategy for the festive season.
