Umar Kamani, founder of Pretty Little Thing, has returned to the brand, announcing several significant updates.
- Model size height will be reintroduced to product pages in the coming weeks.
- PLT is working to unblock customer accounts impacted by high return activities.
- Website navigation and product filters are set to be refined and improved.
- Kamani aims to enhance sizing, fits, and overall product quality.
Umar Kamani, the founder of Pretty Little Thing (PLT), has made a notable return to the brand, ushering in a suite of updates aimed at revitalising its customer experience. After stepping down last April, Kamani’s return signals a commitment to innovation and improvement within the company. His focus is on placing customers at the forefront of business decisions, marking the start of a new chapter for the fashion giant.
One of the key changes includes reintroducing model size height to product pages, addressing concerns from customers who value this information when making purchase decisions. Kamani announced via Instagram that this feature will return within the next few weeks, enhancing the transparency and detail available to shoppers.
In response to the previous backlash over account deactivations due to high returns, Kamani is proactively unblocking affected accounts. High return activities had previously led to some customers facing account restrictions, and the founder is taking steps to resolve these issues promptly.
Further improvements are being made to the website’s functionalities, with product filters and navigation tools being refined. This effort aims to streamline the user experience, making it easier for customers to find and select products. Kamani has expressed his commitment to these enhancements as vital to improving the PLT platform.
Additionally, Kamani is devoted to upgrading the overall quality of PLT’s offerings. By addressing sizing, fit, and product quality, the brand seeks to ensure that its products meet the expectations and needs of its customer base. Kamani is actively engaging with customers to understand and implement necessary improvements across the board.
Kamani’s return to Pretty Little Thing signifies a strategic effort to enhance customer satisfaction and drive the brand’s growth.
