Primark is extending its click-and-collect service to 54 more stores across Great Britain, just in time for the Christmas shopping rush.
- The service will now include menswear and homewares, expanding beyond its current offering of women’s and kidswear.
- This initiative is a step towards Primark’s goal of having the service available in all stores by the end of 2025.
- Primark’s click-and-collect service aims to offer customers the convenience of accessing wider ranges typically available only in larger stores.
- The initiative is part of Primark’s strategy to boost high street engagement and drive in-store visits.
Primark is set to extend its click-and-collect service to an additional 54 stores across Great Britain, aiming to accommodate the anticipated increase in shoppers during the festive season. This expansion is designed to offer greater convenience to customers, aligning with trends that see growing preferences for flexible shopping options.
The expanded service will now include menswear and homewares, in addition to the existing offerings of women’s and children’s clothing. This broadens the product range accessible to customers via the click-and-collect option, especially those ranges usually found only in larger stores. This move indicates Primark’s commitment to enhancing its customer service experience.
This roll-out supports Primark’s broader strategy of implementing the click-and-collect service across all its stores nationwide by the end of 2025. By doing so, the company not only aims to improve customer access to products but also seeks to strengthen its high street presence amidst rising online retail competition.
In a statement, Primark UK Retail Director Kari Rodgers remarked: “It’s been fifty years since we first opened our doors in Derby…and expanding click and collect is another way we are giving people more reasons to visit their local high street and Primark.” This comment underscores the retailer’s strategic focus on revitalising high street shopping by drawing customers to physical stores.
Primark’s recent financial performance reflects its ambitious growth strategy, with a reported 46% leap in adjusted operating profit to £508 million over a 24-week period ending in March, driven largely by new store openings and strategic pricing adjustments.
Primark’s strategic expansion of its click-and-collect service demonstrates its commitment to enhancing customer convenience and driving high street engagement.