Primark joins leading UK retailers in maintaining kidswear prices for the back-to-school season, providing financial relief for families.
- Primark will keep prices for autumn/winter kidswear essentials, like sweatshirts and jeans, at 2021 levels.
- Back-to-school accessories, including backpacks and lunchboxes, are part of this price freeze initiative.
- The price freeze applies both in-store and to Primark’s click-and-collect service, available in 57 locations.
- Other retailers, such as Matalan and Marks & Spencer, have similarly locked school uniform prices.
Primark, a leading high street retailer, joins its peers in offering financial relief to families by maintaining the prices of kidswear products for the upcoming school season. This decision is in line with similar actions taken by Matalan, the John Lewis Partnership, and Marks & Spencer. Each of these retailers has committed to keeping their school uniform prices unchanged, aiming to support families with children returning to school.
Primark’s price freeze covers essential autumn and winter kidswear items, such as sweatshirts, jeans, and puffer coats. These products will be available at 2021 prices, providing substantial savings for consumers. Moreover, the initiative includes back-to-school accessories, such as backpacks and lunchboxes, underscoring Primark’s commitment to offering affordable options for all necessary school gear.
According to Primark’s kidswear director, Gavin Daniels, the need for durable and value-for-money clothing is critical as children grow. Daniels stated, “Buying for your kids never gets easier as they continue to grow, and kids’ clothing really needs to go the extra distance.” He added that by freezing prices, Primark hopes to alleviate some of the financial stress experienced by families during this time of year.
Additionally, the price freeze initiative is accessible through both in-store shopping and Primark’s click-and-collect service, operational in 57 stores across England and Wales. This dual approach ensures that more customers can benefit from the price freeze while enjoying the convenience of various shopping methods. Primark’s move follows their previous strategy of lowering prices on summer kidswear items, further solidifying their commitment to affordability.
Notably, the price points for various kids’ clothes have been maintained or reduced, with items like kids’ leggings starting at £1.80, sweatshirts at £3.50, and padded jackets at £10.00, compared to previous seasons. This strategic pricing reflects Primark’s ongoing effort to provide accessible and budget-friendly fashion options for families.
Primark’s decision to freeze prices on kidswear demonstrates a firm commitment to supporting families during the back-to-school season through affordable pricing.
