Primark is set to open a major store in Manhattan as part of its ambitious US expansion strategy.
- This new Herald Square location will be Primark’s most prominent US presence yet, spreading across four spacious floors.
- Primark’s US President, Kevin Tulip, highlights the strategic importance of opening in a high-foot-traffic area.
- The expansion reflects Primark’s commitment to operating 60 US stores within the next five years.
- This Manhattan store will add to Primark’s growing list of 27 stores across 11 US states.
Primark is preparing to make a significant entry into Manhattan, New York City, marking a pivotal moment in its US expansion efforts. The newly signed lease for a Manhattan storefront at Herald Square will establish Primark’s US flagship store. This location, extending over 54,000 square feet, is strategically positioned to maximise visibility and access to a wide customer base.
Set across four carefully designed floors, the store will offer an extensive range of fashion, homewares, and beauty products. The Herald Square site will become Primark’s eleventh store in New York State, pending the opening of a Queens location later this year. This addition underscores Primark’s expanding footprint in the US market.
Kevin Tulip, the retailer’s US President, expressed enthusiasm about this development, noting the exceptional foot traffic and national influence of the Herald Square location. He stated, ‘Opening a location in the epicentre of US fashion is going to be an exciting milestone for Primark US.’
Having launched its US market presence with a store in Boston in 2015, Primark has embarked on an aggressive expansion path over the past two years. The company aims to establish 60 stores across the United States within the next five years, indicating a strong commitment to growth and market penetration.
Currently, Primark operates 27 stores across 11 states, soon to be expanded to 12 with the forthcoming Queens opening. This demonstrates a steadfast approach to enlarging its market share and meeting the increasing demands of US consumers for affordable fashion options.
Primark’s new Manhattan store signifies a bold step in its quest to dominate the US retail landscape.
