Primark is set to open its first Manhattan store, marking a significant expansion in the United States.
- The new store will be located in a 54,000 sq ft space on Manhattan’s Herald Square, becoming Primark’s flagship in the US.
- Situated near Penn Station, the store is anticipated to attract substantial foot traffic from commuters.
- This move is part of Primark’s ambitious plan to establish 60 US stores by 2026, having already increased its presence since 2021.
- Primark’s expansion underscores a commitment to providing affordable fashion to diverse customer bases, with more openings planned across key locations.
Primark has officially announced a major expansion into Manhattan, New York, with its first store set to open in the bustling Herald Square. This new location will take over a substantial 54,000 square foot retail area, making it the Irish retailer’s flagship store in the United States. Positioned strategically across from Penn Station, the store is expected to benefit from a high volume of foot traffic, particularly from daily commuters.
While the exact opening date for the Herald Square store remains undisclosed, Primark has confirmed it will follow the opening of a new store at Queens Center later this year. Since initiating its US presence in 2015 with a store in Boston, Primark has escalated its expansion efforts, particularly from 2021, when the retailer outlined plans to open 60 stores across the country by 2026. Currently, Primark operates 27 stores in 11 states, with a new location in Texas scheduled to open soon.
Kevin Tulip, Primark US President, remarked on the milestone moment for the company, highlighting the strategic importance of a store in Manhattan, a nucleus for fashion in the United States. He expressed enthusiasm about the location’s potential, citing its high foot traffic and national influence. Tulip emphasised the perfect alignment this location represents for Primark, aimed at serving both residents and international visitors alike.
Primark’s ambition to enhance its footprint in the US market is evident in its carefully chosen store locations and consistent expansion strategy. By establishing a presence in Manhattan, Primark not only positions itself in a key urban centre but also moves closer to its goal of operating 60 stores in the United States by 2026. The focus remains on bringing affordable fashion to a wide demographic, including commuters and tourists in New York City.
Primark’s entry into Manhattan signifies a pivotal moment in its US expansion strategy, underscoring its commitment to growth and accessibility.
