Primark collaborates with Victoria Jenkins to enhance adaptive clothing lines.
- Following its initial adaptive collection, Primark strengthens its commitment to inclusivity.
- Adaptive clothing by Primark and Victoria Jenkins is designed for ease and accessibility.
- The partnership emphasizes affordable adaptive fashion for a wider audience.
- Primark and Jenkins aim to impact the lives of millions through inclusive fashion.
Primark has announced a strategic partnership with Victoria Jenkins, a designer recognised for her advocacy in disability rights, to expand its range of adaptive clothing. This collaboration signifies Primark’s commitment to inclusivity in fashion, following its initial launch of adaptive underwear earlier this year.
The first collection from this partnership, introduced in January, included four lingerie pieces crafted from black recycled nylon. These items are distinguished by their use of magnetic closures, making them more accessible to individuals with disabilities by simplifying the dressing process.
Victoria Jenkins, the founder of the adaptive fashion brand Unhidden, has been at the forefront of this movement since establishing her brand in 2016 and its first collection launch in 2020. Unhidden has achieved significant milestones, such as becoming the first adaptive brand to join the British Fashion Council and feature at London Fashion Week.
The collaboration was facilitated by Damian Hopkins CBE of PDS Radius Brands and aims to leverage Jenkins’ expertise. Primark’s trading director, Ann Marie Cregan, expressed enthusiasm for the partnership, stating that it reflects both parties’ passion for making fashion accessible and affordable.
Jenkins commented on the collaboration, highlighting its potential to transform lives by addressing the needs of the disabled and chronically ill. Her statement underscores the significance of such initiatives in enhancing quality of life through adaptive fashion.
Further details regarding the range and specifics of the collaboration are anticipated later this year, indicating continued development in their joint efforts to promote inclusivity.
Primark and Victoria Jenkins’ collaboration marks a significant step towards accessible fashion, promising broader inclusivity.
