Puma is enhancing its commitment to sustainability with Re:Fibre. This innovation focuses on textile-to-textile recycling for jersey production.
- The 24/25 football season will see Puma producing millions of jerseys using Re:Fibre technology.
- The initiative aims to reduce dependency on plastic bottles for recycled polyester, focusing on textile waste reduction.
- Limited edition badges from match-worn tops by Jack Grealish and Christian Pulisic will be introduced on 20 July.
- American upcycler Andrew Burgess collaborates on badge design and workshops to promote clothing customisation.
Puma has announced a significant scale-up of its innovative textile recycling initiative, Re:Fibre, for the upcoming 24/25 football season. For the first time, millions of replica football jerseys, spanning 35 clubs, will be produced with a minimum of 75% recycled textile waste. This marks a substantial commitment by the German sportswear brand to enhance sustainability within its product lines.
The Re:Fibre initiative, launched in 2023, initially produced 46,000 jerseys. With this expansion, Puma intends to decrease its reliance on recycled polyester derived from plastic bottles. Instead, there is a focused shift towards utilising recycled textile waste, thereby offering an eco-friendlier alternative.
In addition to the jersey production, Puma plans to release 100 limited edition badges. These badges, which are upcycled from match tops worn by prominent footballers Jack Grealish and Christian Pulisic, will be available from 20 July. American designer Andrew Burgess, known for his expertise in clothing upcycling, has been engaged to create these distinctive badges.
Andrew Burgess will also conduct three workshops aimed at educating consumers on the upcycling and customisation of clothing. Attendees will learn how to transform a Puma Re:Fibre t-shirt into a sports garment, further promoting sustainability and individual creativity.
Anne-Laure Descours, Chief Sourcing Officer at Puma, stated, “Re:Fibre gives football fans a tangible example of how Puma is working towards creating a ‘Forever Better’. Our wish is for 100% of our polyester products to be made from textile waste.” This initiative highlights Puma’s dedication to advancing a more circular economy and rethinking its production processes.
Puma’s Re:Fibre initiative underscores a transformative shift towards sustainable textile use in the sportswear industry.
