Birkenstock celebrates its highest ever quarterly revenue, reaching €565 million (£475 million), fuelled by robust sales across Europe and Asia.
- Net profit saw a significant rise, increasing by 18% to €74.6 million (£82.6 million) in the recent quarter.
- The brand experienced a notable 41% sales growth in the Asia Pacific, Middle East, and Africa regions.
- Wholesale revenues and direct-to-consumer sales both contributed positively, with the former up by 23% year-on-year.
- Birkenstock capitalised on the rising demand for closed-toe mule footwear, which outperformed other product lines.
In the quarter ending 30 June, Birkenstock reported unprecedented financial performance, with its revenue climbing to €565 million (£475 million). This achievement marks a 19% increase compared to the same period last year, demonstrating the brand’s strong market position and effective business strategies.
The company’s net profit surged to €74.6 million (£82.6 million), an 18% increase from previous figures. The year marks a significant milestone for Birkenstock, celebrating its 250th anniversary with remarkable financial outcomes.
Birkenstock’s growth trajectory was most pronounced in the Asia Pacific, Middle East, and Africa (APMA) regions, where sales grew by an impressive 41%. Europe also contributed substantially, with a 19% increase, while the Americas showed a 15% rise in revenues, indicating balanced global demand.
Wholesale revenues rose by 23% compared to the past year, reflecting the company’s successful distribution strategies. Additionally, Birkenstock’s direct-to-consumer (DTC) sales increased by 14%, supported by the opening of seven new stores during the quarter, taking their total number to 64 worldwide.
The surge in consumer interest for closed-toe mule silhouettes played a key role in Birkenstock’s financial upturn. Sales of these products more than doubled the brand average, indicating a shift in consumer preferences towards this style.
CEO Oliver Reichert accentuated the robustness of Birkenstock’s business model, stating, “Our results for the third quarter of 2024 once again demonstrate the strength of our business model and our ability to achieve the growth and profitability goals.” This statement underscores the effective alignment of Birkenstock’s offerings with consumer demands, enhancing its market footprint.
Birkenstock’s strategic focus and product alignment continue to drive substantial growth across all regions and sales channels.
