Regatta Ltd has promoted Tom Goodman to the position of chief digital and technology officer, effective August 2024.
- Goodman will oversee digital, customer experience, technology, and artificial intelligence (AI) functions across the Regatta Group.
- A new membership scheme aimed at enhancing omnichannel experiences is set to launch under Goodman’s leadership.
- Prior to Regatta, Goodman held key roles at Deloitte, Selfridges, and JD Sports Group, enriching his expertise in digital transformations.
- Regatta’s chairman and CEO, Keith Black, expressed confidence in Goodman’s ability to enhance the brand through his extensive experience.
Regatta Ltd has announced the promotion of Tom Goodman to the role of chief digital and technology officer, a decision that reflects the company’s dedication to advancing its digital and technological infrastructure. Goodman, who joined the company in 2020, has been instrumental in driving several successful digital initiatives. His new role will encompass leadership over digital, customer experience, technology, and artificial intelligence (AI) strategies spanning the Regatta Group.
One of Goodman’s first major projects will be the implementation of a membership scheme intended to foster customer loyalty and improve the brand’s omnichannel capabilities. This initiative, set for an August rollout, aims to integrate both online and in-store experiences, enhancing customer retention and satisfaction.
Goodman’s background prior to joining Regatta includes roles at prominent firms such as Deloitte, where he was involved in consulting, and director positions at Selfridges and JD Sports Group. This extensive experience in retail and digital technology has equipped him with the skills necessary to drive innovation within Regatta.
In his previous role as digital director at Regatta, Goodman succeeded in re-launching multiple websites and constructing in-house digital marketing and technology teams. His involvement in launching new partner platforms with companies like Frasers Group, Decathlon, and Marks & Spencer is particularly noteworthy.
Keith Black, Regatta Ltd’s chair and CEO, has expressed his approval of Goodman’s appointment to the board of directors, citing his past achievements and expertise in retail, technology, and digital domains as valuable assets for the company’s future growth.
Tom Goodman’s promotion is poised to significantly enhance Regatta’s digital and technological strategy, steering the company towards greater innovation and customer engagement.
