A significant portion of retail executives are not leveraging valuable data from the delivery process.
- 84% of retailers are losing crucial opportunities due to data silos in their systems.
- Disparate information scattered across various business areas is leading to untapped commercial potential.
- A new report highlights the need for integrating delivery and experience management to unlock insights.
- Capitalising on delivery data can aid in developing informed strategies and driving growth.
The retail sector is currently facing challenges with data management, as evidenced by a report indicating that a substantial 84% of retail executives are failing to utilize key data from their delivery processes. This issue stems from data silos, where information is trapped within different systems and areas of the business, preventing retailers from accessing a full picture of their operations.
These silos create significant barriers to commercial opportunities, leaving retailers unable to harness the potential of their own data. Without integration across systems, valuable insights remain obscured, potentially impacting business strategies and growth.
A report by nShift, titled ‘Creating a data-driven delivery experience’, delves into the issues surrounding data capture and utilisation during delivery and post-purchase phases. The report suggests that by tying together delivery operations with experience management, retailers can uncover vital insights and form data-driven growth strategies.
This integration is vital as the delivery process itself is rich with data that, if used correctly, can offer transformative insights. Pinpointing trends and patterns in customer behaviour and delivery efficiency could significantly enhance a retailer’s ability to cater to consumer needs and improve operational efficiency.
Integrating data insights from deliveries can bridge current gaps and unlock significant growth potential.
